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How to navigate the dynamic digital marketing world


Over the course of an hour, @MashBusiness covered an array of questions, ranging from some of the challenges brands and agencies face in digital marketing today, to different ways brands can adjust to the various changes social networks make to their platforms.

Several digital marketing experts joined us to share their insights including: B. Bonin Bough, chief media & ecommerce officer at Mondel─ôz International; Caitlin Bergmann, director of content & creative at MediaCom; Elisabeth Bromberg, director of global social media at Kiehls; and Tham Khai Meng, co-chairman & worldwide CCO at Ogilvy & Mather New York.

Digital media is constantly changing. Just like finances and fashion, there are cycles and seasons that digital media experiences.

It's easy to pick up on these changes when you take a step back and analyze the trends that have swept the Internet over the years. Instant messaging (AIM) took the Internet by storm in the 1990s, followed by the birth of Myspace in 2003. Its rival Facebook launched one year later. Fast-forward to 2016, we now have apps like SnapChat, Instagram, and Vine that have placed production tools in the hands of its consumers and are forcing marketers to second guess their traditional methods of producing content.

With each and every digital platform that's built, there's an opportunity for marketers to share their message with a new audience. The marketers that refuse to evolve will find recurring challenges at every corner. The marketers that are agile and embrace these changes are the ones that will remain on top.

For more details, Source: http://mashable.com/2016/05/19/navigate-digital-media/?utm_cid=mash-prod-nav-sub-st#2BGYJQnO5gqM

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